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Archive for November, 2008

Keywords metatag died in 2002

Categories: Keywords Organic search Principles
November 25th, 2008 by Pete

Keyword metatag

This article dating back to 2002 (that’s correct 2002!) is just one of a plethora of articles and controlled SEO experiments that have shown the keyword metatag has no affect on Google.

Unfortunately some folks just don’t get it.

Perhaps its because the tag’s name suggest that’s what it does and its just too damn temping to ignore it.

If you’re paying for SEO services and they are getting stuck into your keywords metatag you’d be better off looking elsewhere for your SEO services.

There, Ive said.  I feel better now.

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Viewing PageRank

Categories: Principles Tools
November 17th, 2008 by Pete

Google Toolbar

The easiest way to view Google PageRank is to use the Google Toolbar search bar which you can download and install for free from http://toolbar.google.com

After you install the Google Toolbar you may have to explicitly enable the PageRank display by going to Settings; Options; More and enabling PageRank and Page Info.

When installed, a small gauge displays PageRank in your toolbar, with a mouse-over tooltip showing the PageRank for the page you are currently visiting.

You will note from the Privacy Notice in the toolbar installation, that it sends to Google  ”…the addresses or other information about sites when you visit.” www.google.com/support/toolbar/bin/static.py?page=privacy.html&hl=en

I think this is a very small price to pay for such empowering information, however if your view is different you may like to take advantage of one of the many websites that kindly provide this information for free and presumably without consequence.

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Adwords phishing – Now the Russians are at it!

Categories: In the news Tales from the trenches phishing
November 6th, 2008 by Pete

As almost everybody knows there’s been some unscrupulous use of Chinese domains (.cn) to try to scam AdWords users and we’ve reported on this previously.

I know that numerous people have been caught out ! 

Yesterday with, Teri’s help I encountered my first Russian phishing attack, then lo and behold one pops into my inbox this morning so they are out there…

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Sensis conceeds to Google ?

Categories: In the news
November 3rd, 2008 by Pete

Australian Yellow Pages provider Sensis has finally conceeded they can’t do search better than Google and have decided to join  them…

B and T reports Google strikes Sensis deal

SMH more agressively says Sensis concedes defeat to Google  

Telstra’s Sensis has given up on competing with Google in online search and mapping, announcing today it would provide its Yellow business listings to Google Maps and abandon its own search engine for one powered by Google.

From the first quarter of next year, all of Yellow’s business listings – the most comprehensive directory in Australia – will be stored in Google Maps. As well, Google’s search engine will power the search feature and text advertising on Sensis.com.au.

Nielsen NetRatings figures show Google Maps has 2.5 million users, compared to 1.2 million for WhereIs. Google search is used by 9.3 million Australians, compared to just 184,000 users for Sensis Search.

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