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Archive for August, 2008

AdWords' Quality Score goes real time

Categories: AdWords In the news
August 22nd, 2008 by Pete

Google announced  further refinements in Quality Score today, including real time calculation.

AdWords help is very clear about Quality Score : To achieve the lowest possible minimum CPC (cost per click) , make sure your keywords, ads, and landing pages provide an excellent user experience for those who search for those keywords, click on your ads, and visit your site.

We forecast further refinements with Adwords Quality Score in May this year but you really didnt need to be a Rhodes Scholar to see this :)

These factors include Landing page quality such as

  • Targeted keywords appearing in your landing page:
  • Landing page load time

Providers targeting simple externalised AdWords campaigns on a large scale will find they are increaingly not able to deliver the same campaign cost-effectiveness as a more holistic internet marketing approach that balances organic and paid search.

Quality Score is the hidden paid search metric. It is not displayed by default, so novices may not even be aware of its existence, but its impact in AdWords has an increasing relevance.

Monitor your paid search campaigns carefully to ensure you are not paying a premium because of a poor quality score. 

Ask your AdWords campaign manager to provide quality score information in your reports.

More info on Quality Score can be found in the Google AdWords Help here:

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Google Insights for Search – An interesting Keyword research tool

Categories: In the news Keywords Tools
August 11th, 2008 by Pete

If doing keyword research is important to you, then Google’s new keyword tool Insight is well worth a look at http://www.google.com/insights/search

 

Insights for Search is an interesting extension to Google Trends functionality showing the relative volumes of searches regionally in geographical ‘heat diagrams’ as well as Trends original time based graphs

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Asian domain scam ?

Categories: Alerts
August 1st, 2008 by Pete

Recently a client queried an email claiming to alert them that another party was trying to register ‘their’ internet domain in Asia.

See email 1 below (Client information removed for privacy)

On face value this appears to be a valuable service, and the administrator’s initial response was of interest, and they referred it to me for a second opinion.

As this client was actively involved in business in Asia they rightly felt this may be an important piece of information for their Asian online presence.

On reading the email I was suspicious (aren’t you ?!) but the website appears as a legitimate Asian domain registrar, and they are not asking for money – not at that stage anyway.

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