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Archive for June, 2008

*Warning* AdWords ‘phishing’ continues

June 18th, 2008 by Pete

Please be aware that I’m still regularly hearing reports of people who have received AdWords ‘phishing’ emails.

These appear to be genuine communications from Google asking you to renew your AdWords account or update your AdWords payment details, but are in fact scams cleverly designed to steal your credit card details.

You can identify the bogus emails by carefully rolling your mouse over the link in the email to view the popup tooltip; then carefully examine the domain details.

The phishing emails typically link to a Chinese domain which is dot cn (i.e. .cn) rather than the domain it appears to be.

Please be vigilant and under no circumstances enter your credit card details. If you do, then contact your bank immediately to freeze your credit card.

If you receive a phishing email, forward it to phishing@google.com so the folks at Google can do something about stopping these thieves.

If you are in doubt about your AdWords account’s status you can check it online. Once your AdWords account is established, the only time you should have to re-enter payment details is when your credit card expires.

If in doubt, don’t click.

Is W3C non-compliance costing you online sales?

June 16th, 2008 by Pete

It is easy to take for granted the amazingly sophisticated technologies that brings us the internet. The internet’s success stems from “ancientâ€? technical standards including those by the World Wide Web Consortium (W3C) that you could easily think are just not relevant in a modern commercial internet.

But with the growing realisation that online success starts with a quality sales-focussed website, these standards are not only relevant, but can provide a competitive edge for your website.

Are the White Pages turning Yellow?

June 6th, 2008 by Pete

It’s the marketing version of a moral dilemma for me – Should the White Pages carry overt advertising ?

I thought I understood the service boundaries which define the telephone directory services brands Yellow Pages and White Pages. Fundamentally I know which book to reach for in a given information scenario. Well I thought I did…

The Holographic website – A search disaster

June 5th, 2008 by Pete

Recently I stumbled over a holographic website.

It looked like it was there, but it was really just a ghost, or at least that’s what Google thinks.

As I usually do, I quickly review sites for attendees from my “Tune your website for Salesâ€? presentations, and on this occasion the business had found they just didn’t seem to rank in any searches.

At the time we discussed the popularity of their relatively common business name, and I assumed that it was a typical case of organic competition. What a surprise I got !