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Archive for May, 2008

Analytics. Free but high value

May 29th, 2008 by Pete

In David A Utter’s Webpro News article Google Analytics Eats The Internet he makes reference to a study they conducted on Alexa’s global top 500 “…and found that 161 out of these 500 websites are using Google Analytics, which is 32.2%. ”

It is true that people don’t value things that are free, but with this sort of data surely the skeptics will sit up and take notice…

'Quality Score' now monitors load time

May 9th, 2008 by Pete

I note with interest that Google is now assessing a landing page’s page load time as a contributing factor to its quality score.

Your AdWords campaign’s landing page’s quality score can influence your ad position and even your minimum bid.

In recent times other quality score influencing factors have emerged to become a quite sophisticated indicator of Google’s interpretation of the quality of your paid search campaign.