I had an interesting experience recently when Google Webmasters Tools failed site’s verification. So what’s new you ask ? On further investigation the website’s sitemap and robots.txt had disappeared too. Arrghh ! Then when I tried to FTP into the site and this failed as well I new something was really amiss. The [...]
One of the dark consequences of a successfully ranking website appears to be that it not only attracts the attention of prospective clients but also exposes the website to spammers as well. In our experience business sites previously untroubled by spam, find themselves receiving unwanted Spam attention after receiving a dose of SEM. Before you [...]
I note with some interest that News Limited’s Australian online local business directory truelocal is reinventing its marketing campaign as reported in today’s BandT Today The article says: Online search directory truelocal.com.au is to be relaunched and ad agency BMF has been selected as the agency to manage the process. After using agencies on a [...]
The success of your internet marketing campaign starts with identifying the optimal keywords to match your sales objectives. Sadly, I routinely encounter websites targeting wrong keywords. If your keywords miss the target, so will your website; loosing sales and profit for your business. I’ll try to be really calm and not vent about some Search [...]