Google Alerts is a fascinating tool that allows you to monitor particular phrases (keywords actually) that GoogleBot encounters when trawling cyberspace. If the phrase is detected, Google will email you an alert telling you where and when the phrase was detected.
This is a great tool to confirm and monitor the exposure of new and previously unknown websites and products on the internet.
I encourage you to setup a Google Alert for your website’s URL and your businesses’ primary keywords – you will find the results interesting!
Hint: Use Google Alerts to closely monitor your digital competitors as well
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