Google Analytics’ new website benchmarking facility has the potential to become one of the most important developments in website performance assessment in years.
This new capability allows performance comparison of your site against averaged data from participating websites in the same industry.
To participate, businesses do have to be prepared to share their website’s performance data anonymously in the Google benchmarking database. This means trusting Google with competitive information about your site, but benefits are significant.
If you are not actively monitoring your website you are flying blind on the internet, and frankly probably loosing business you don’t even realise exists.
Google’s Analytics is free and a world class product to boot, and now has the unique ability to benchmark your website’s performance against your online competition as a tuning guide.
For more information see the Google Analytics Benchmarking FAQs
In Australia, Google dominates internet searches, with typically 90% and up to 98% of all searches in sites monitored by Succinct Ideas are being conducted on google.com.au
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