A client fortunately queried this email with me and my trusty McAfee virus protection software flagged it as ‘phishing’. It is a scam email cloaked as a Google AdWords payment alert trying to steal your credit card details. The email link to update your payment details actually goes to a Chinese site and not Google: http://adwords.google.com.r4oik.cn/select/Login/ [...]
I’m surprised at the number of ‘urban myths’ circulating about how to get your website to rank in Google. These are stories, personal theories if you like that have an air of believability about them and often a believer who promotes them so passionately that you can’t possibly disagree. These non-facts evolve into urban myths [...]
After introducing folks to the concept of Google PageRank and the value of inbound links, the challenge seems to be to persuade them to act. If you are in doubt about the real value of links to your business, then read my article Link for Sales from August 07. Anyway, the article Creating a Link Building [...]
Google Alerts is a fascinating tool that allows you to monitor particular phrases (keywords actually) that GoogleBot encounters when trawling cyberspace. If the phrase is detected, Google will email you an alert telling you where and when the phrase was detected. This is a great tool to confirm and monitor the exposure of new and [...]
Google Analytics’ new website benchmarking facility has the potential to become one of the most important developments in website performance assessment in years. This new capability allows performance comparison of your site against averaged data from participating websites in the same industry. To participate, businesses do have to be prepared to share their website’s performance [...]