One of the great unrealised opportunities for many websites is optimising its ‘advertisement’ in search results; your site’s Search Engine Results Page or SERP. The search results page display shows details about each website found to help the searcher decide which one best matches their needs. We’ve all seen them, but maybe were not aware [...]
Internet marketing is just about technology, because sales is about people buying from people. In Australian a significant portion of âonlineâ? sales are actually facilitated by personal interaction via email, telephone or even meetings. In these sales scenarios, the websiteâs role is to âgenerate sales leadsâ?. The leads are passed onto a (human) sales person [...]
Where has my website gone ? (Case 2) While your web host (the business that provides your web space on the internet) probably backs up their servers, that doesn’t mean they can or will restore your website after a computing disaster. Risk mitigation strategy: Avoid having to pay for the embarressing unscheduled and hurried redevelopment [...]
You have probably noticed Google Australia www.google.com.au has added Maps and Images to its search results, but have you considered using these to market your business ? Google Maps Google has been adding Google Maps entries into Australian search results since May 2007. Registering your business on Google Maps is a great strategy to get [...]