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Archive for February, 2008

Is your SERP working for you ?

Categories: Organic search
February 21st, 2008 by Pete

One of the great unrealised opportunities for many websites is optimising its ‘advertisement’ in search results; your site’s Search Engine Results Page or SERP.

The search results page display shows details about each website found to help the searcher decide which one best matches their needs. 

We’ve all seen them, but maybe were not aware of the sales importance of these innocuous three lines of text so let’s look a little closer.

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Integrating the website into your sales processes

Categories: Online Sales
February 10th, 2008 by Pete

Internet marketing is just about technology, because sales is about people buying from people.

In Australian a significant portion of “onlineâ€? sales are actually facilitated by personal interaction via email, telephone or even meetings. 

In these sales scenarios, the website’s role is to “generate sales leadsâ€?. 
The leads are passed onto a (human) sales person for following up and closing the sales.

In these cases the information flow between website and the sales person is key for maximum sales effectiveness.

Lets review some of the more common discussions and issues:

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Website calamities – Where has my website gone ? (Case 2)

Categories: Tales from the trenches
February 10th, 2008 by Pete

Where has my website gone ? (Case 2)
While your web host (the business that provides your web space on the internet) probably backs up their servers, that doesn’t mean they can or will restore your website after a computing disaster.

Risk mitigation strategy:

  • Avoid having to pay for the embarressing unscheduled and hurried redevelopment of your website by keeping your own copy of the entire site, including all source files used to create it.
  • Review your web hosting agreement to ensure the backup service provided meets your business needs.
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Promoting your business via Google Maps and Google Images

Categories: Organic search Principles
February 1st, 2008 by Pete

You have probably noticed Google Australia www.google.com.au has added Maps and Images to its search results, but have you considered using these to market your business ?

Google Maps
Google has been adding Google Maps entries into Australian search results since May 2007.  Registering your business on Google Maps is a great strategy to get free exposure at the top of Google search results, and particularly suits location-based businesses.

Currently you can register for free in the Google Local Business Centre and after authentication submit your details and wait the approximately four week processing lead time.

There doesn’t appear to be any limit to the number of individual registrations you can make, and there’s even an upload facility for multiple location businesses.

You can also add a Google Map into your website to allow visitors to see where your business is located. This require some technical skills  refer www.google.com/apis/maps/gallery/mapsAPIProducts.html although the WebAssist Dreamweaver Tools for Google is a great simple approach.

Google Images
Similar to Google Maps, images are increasingly being displayed in Google search results, and so present promotional opportunities.

Unlike the simple Google Maps registration, promoting your website’s images to Google is more complex, involving image search optimisation techniques.

Other Google Products
As well as Maps and Images, Google offers a comprehensive range of products and services, many of which are free. You may be able to leverage these tools to better access your marketplace.

Refer : www.google.com.au/intl/en/options/

Why Google ?
Our website traffic analysis for Australian businesses has clearly shown Googel dominates Australian searches with typically over 95% of search traffic originating from Google.

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