Which keywords should you buy ?
‘Paying for keywords’ as part of a website search optimisation strategy is common practice as internet sales competition heats up in Australia.
Frequently, and sadly we find Customers making poor keyword investments.
The Overture keyword database, the traditional free source for identifying keywords has been frozen, and although it may still produce output, the data is signfnicantly aged and irrelevant.
Alternatives are expensive and until recently didn’t provide keywords filtered to the Australian marketplace.
Risk mitigation strategy:
- Ensure your keyword strategy is based on contemporary and relevant keyword information.
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