Which keywords should you buy ? ‘Paying for keywords’ as part of a website search optimisation strategy is common practice as internet sales competition heats up in Australia. Frequently, and sadly we find Customers making poor keyword investments. The Overture keyword database, the traditional free source for identifying keywords has been frozen, and although it may [...]
The robots.txt file is a rather obscure file that would normally only be fully appreciated by deep geeks, but its importance in search engine optimsation should not be under estimated. Simply put, a contemporary robots.txt guides search engines to the site’s XML Sitemap; this is the website’s street map especially designed for search engine spiders. Read more [...]
Are you an Aussie ? Many Aussies routinely use the ‘Pages from Australia’ button on www.google.com.au because it automatically narrows your search results to Australian websites. Did you know that if your website is hosted off-shore, it is more likely to be considered an non-Australian site and so get filtered out of the Australian results and [...]
Where has my website gone ? A frantic business owner contacted me when their website disappeared! Like all good sales tools, their website was key to their business; and without it they were in danger of loosing customers and sales as a result. Avoid this potential disaster by simply ensuring that your domain registrar has [...]