The festive season is a challenging time to talk statistics, but this metric is special; it helps you understand how sales effective your website is and might even save you money! Pages per View This simple metric indicates how interested visitors are while in your website. The greater the level of interest, the more pages [...]
December 21st, 2007 | Posted in Analytics,Website Analysis | Read More »
Keywords are the foundation of paid and organic search success. Yet in my ongoing mission to convince South Australian businesses to invest in internet marketing, one of my greatest challenges is getting them to optimise their keywords. In considering what a keyword is, there are really three manifestations of keywords and to be effective, each [...]
December 15th, 2007 | Posted in SEO Keywords,SEO Principles | Read More »