Instead of trawling though your website statistics –a tedious and highly interpretable chore at best – assuming you even have access to your website statistics – check out these information systems provided by the major search engines:
- Google’s Webmasters Tools where there are some excellent free tools to interpret your site’s performance from a Google persective and they are regularly adding new capabilities including:
- Diagnostics showing any issues GoogleBot encountered in your site
- Statistics including ‘top search queries’ and where your site ranks for these
- Links inbound and outbound as detected by Google – critical for PageRank
- Sitemap registration and status information
- Tools that allow you tune your site’s relationship with Google
- Yahoo Site Explorer is similar to Google’s Webmaster Tools but with less capability
- Live Search Webmaster Center is Microsoft’s beta webmaster centre with even less capability
Each of these facilities require you to register yourself , then add a file or metatag to your site as an authentication test.
A very important function in each facility is the ability to register your website’s Sitemap.
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