Getting your value proposition in front of clients is fundamental for sales, and getting your message on Google’s first page of results is mandatory for online sales success.

Here’s how you can help make that happen for your website.

Seek quality links from other websites to yours !

It’s almost too simple, but it’s true – and you can do it yourself.

Inbound links (i.e. links from other sites to your site) have a positive influence on your site’s Google ‘PageRank’.  Improving your Page Rank will in turn improve your web site’s search ranking and it will tend to be placed closer to the top of search results.

The same links often guide sales prospects to your site as well. Double bonus!

Links from high page rank pages will have greater influence on your page rank, so seek them out using the Google Toolbar which has an optional Page Rank Display. Don’t forget to check your competitors’ PageRank too!

Quality inbound links increase sales leads; building sales for your business. Include ‘link brokering’ in your business negotiations; networking conversations et al.

Internal Links
Links with-in your website help both of the two types of visitors in your website:

• Humans
  Guide your human visitors to browse more of your content by providing contextual links.Coax them to know more about why they should buy your ‘widgets’ with links to explain more about some particular aspect of your text and help them with their purchase research.
• Search spiders
  Not the eight legged ones; but the software used by search engines to find out all about your website. Search engine spiders use your site’s internal links to discover its content.If the spider can’t discover a page because there are no links to it, then that page’s content will not be available for search, and you are missing out on search result opportunities!  

  NB Spiders can’t follow certain website menu systems, and as a result sites not fully known to Google occurs much more frequently than you might imagine.
  See The top five website issues in Adelaide for more details.

  Check how much of your site Google knows about by using the ‘site:’ command as detailed in the Internet marketing tools that YOU can use. 

  The Succinct Ideas Website Sales Wizard leads you through this process. You are especially at risk if your site’s menus use any of the following technologies which are known to block search engine spiders :

• Flash navigation
• Dynamic navigation 
• DHTML navigation
• Image maps 
• Redirect & META Refresh tags 
• Framesets 
• DHTML layers 
• ActiveX controls 
• JavaScript menus and pages 
• Java pages 
   
  If you are not sure then speak to your web developer, or buy me a coffee

Without doubt, links translate into sales.

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