Google have recently released a major update to their Analytics website reporting and analysis environment. 

If you are currently not using Analytics to monitor the sales effectiveness of your website, the chances are you are probably missing out.  

Here is a couple of examples of how I’ve used Analytics for Succinct Ideas client’s websites recently:

ü     Unrealised new customer segment
We identified, then successfully targeted an industry segment that my client had not previously considered.

ü     Poor sales performance
A client was frustrated at the low number of sales enquiries from their website. Using Analytics we identified a series of sales defects in the site, then after addressing these, confirmed this using Analytics.

ü     Advertising investment
We independently confirmed the number and relative value of sales leads from a particular advertising source, allowing my client to make an informed decision about renewing their annual subscription.

ü     Reality check
A client who proudly declared thousands of visitors per month had an unfortunate reality check when Analytics showed the majority of traffic was completely unrelated to their business.

Analytics is an easy to use tool, and the best thing is Google lets you install it into your website and use it for free!  

Click here for more info on Google Analytics