Opinion

A legal precedent restricting keyword advertising? »

shocked

10:24 am | Landmark legal decision about using Google Adwords ? The Federal Court has handed down a decision presumably setting a legal precedent that may impact “competitor campaign” strategies. A competitor campaign uses your competitor’s name or product as…

Oct 14 2011 / Read More »

VOIP Numbers dont work in Adwords ad extensions »

google-g2

06:20 pm | Got a VOIP phone number? Forget about using it in your AdWords telephone ad extensions or in Google Places, because as I discovered today neither of these Google services will allow you to…

Jul 1 2011 / Read More »
Google News

Online Shopping stats reveal interesting changes »

google-g2

01:50 pm | There’s  some interesting stats about online shopping Mobile Retail Google’s Mobile Ads senior marketing Manager Johanna Werther provides stats…

Dec 8 2011 / Read More »

A legal precedent restricting keyword advertising? »

shocked

10:24 am | Landmark legal decision about using Google Adwords ? The Federal Court has handed down a decision presumably setting a…

Oct 14 2011 / Read More »

Seen the new Site Links in Google? »

New-extended-SERP

04:46 pm | I notice that Google have changed the layout of the SiteLinks These are extended SERPs that Google may choose…

Aug 18 2011 / Read More »

Google +1 | A new SEO & SEM ranking signal »

google-g2

11:55 am | You may have noticed Google’s new +1 indicator next to search results ? Its Google’s incarnation of the FaceBook “Like”…

Jul 1 2011 / Read More »

MOST RECENT

Understanding Analytics reports »

10:46 am | If you run a business that relies on your website then its absolutely critical that you know what’s going on in your website. Just knowing how many visitors you have is not enough.  Website metrics can tell you if your visitors are engaged, how are your visitors finding your site and where do they come…

Jan 4 2012 / Read More »
analytics

Do you see what your clients see? »

05:04 am | You might assume that everyone sees the same thing on the internet, but we don’t. Your clients might see different search results than you, and your website may even look very different to them.…

Jul 12 2010 / Read More »
binoculars

Google +1 | A new SEO & SEM ranking signal »

11:55 am | You may have noticed Google’s new +1 indicator next to search results ? Its Google’s incarnation of the FaceBook “Like” that’s popped up everywhere  in recent times Google +1 can be seen by logging in with your Google ID and as you search they appear in organic and paid search (Adwords) results Significantly,  +1 Metrics reporting…

Jul 1 2011 / Read More »
google-g2

Keyword research | Getting access to Local Search Trends »

10:39 am | One of the best tools to find your target keywords for your website is the Google Keyword Tool, and examining the use of keywords over time to see if there’s any seasonality is critical.  If there are seasonal movements, you may miss a great potential keyword if you interpret it based on it low ebb.…

May 3 2011 / Read More »
keyword-chart

Understanding Analytics reports »

10:46 am | If you run a business that relies on your website then its absolutely critical that you know what’s going on in your website. Just knowing how many visitors you have is not enough.  Website metrics can tell you if your visitors are engaged, how are your visitors finding your site and where do they come…

Jan 4 2012 / Read More »
analytics

News

google-g2

Online Shopping stats reveal interesting changes »

01:50 pm | There’s  some interesting stats about online shopping Mobile Retail Google’s Mobile Ads senior marketing Manager Johanna Werther provides stats to project 44% of total searches for last minute gifts and store…

Dec 8 2011 / Read More »

A legal precedent restricting keyword advertising? »

shocked

10:24 am | Landmark legal decision about using Google Adwords ? The Federal Court has handed down a decision presumably setting a legal precedent that…

Oct 14 2011 / Read More »

Smartphone boom may shift retail boundaries in Australia »

05:52 pm | The increasingly pervasive  SmartPhone is creating the critical mass for new retail applications  which may change the way we shop, and so…

Sep 12 2011 / Read More »

Seen the new Site Links in Google? »

New-extended-SERP

04:46 pm | I notice that Google have changed the layout of the SiteLinks These are extended SERPs that Google may choose to display for…

Aug 18 2011 / Read More »
Google +1 | A new SEO & SEM ranking signal » Watch out for htaccess hacks » Spam or a Scam with accessa.me visits ? » Ranking vs Organic Click Through study » Checkout the new Google Analytics » Google restructures to include AdWords Asia Pacific »

WebMasters Tools

Are website defects affecting your ranking? »

down-chart

04:01 am | Google talks about websites that provide a ‘good user experience’, and its increasingly apparent that this includes the absence of defects… Defects!…

Nov 11 2010 / Read More »

Renew your domain or face instant ranking outage »

11:12 pm | A client who failed to renew their domain registration has lost all Google ranking. The renewal notice email from their domain registrar…

Oct 27 2010 / Read More »
Google WebMasters Tools | Updated Top enquiries with more info » SiteLinks | The Extended SERP » Matt Cutts | Are sites treated differently by Google? » Google Webmasters Tool | Top search enquiries »
google-g2

Google +1 | A new SEO & SEM ranking signal »

11:55 am | You may have noticed Google’s new +1 indicator next to search results ? Its Google’s incarnation of the FaceBook “Like” that’s popped up everywhere  in recent times Google +1 can be…

Jul 1 2011 / Read More »

Sales